NEW Amazon and the Economic Theory of Predation READ HERE

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NEW Amazon and the Economic Theory of Predation READ HERE

The New York Times reports that  Amazon's business model is to take over every retail market by offering low prices and high quality service and that some time in the future after it has vanquished its competition that it will then act as a monopolist and price gouge and make some profit.   Is this Amazon's plan?  Is this plan feasible for Amazon?  What implications would this plan have for U.S consumers?

Since blog posts are not a good use of my time, let me briefly focus on the last question.   Economists have noted that Walmart has effectively reduced consumer prices in the U.S and raises our purchasing power.  Has Amazon played a similar role for educated people?  If Amazon is pricing low to achieve "global dominance" and then like a Bond villain will exploit this market power later, then U.S consumers will become poorer in the future when the days of Amazon price gouging begin.  But, an optimist might ask --- under what theory of networks and distribution could Amazon face no threat of entry by a future upstart?  Recall the Microsoft haters in the 1990s who said that this company had achieved such scale that due to "lock in" that no company could compete with it and hence Windows software prices would rise in the future.  Google challenged that notion.  Will Amazon face a future Google or has it it effectively pre-empted such a challenge because Amazon ships physical goods?  Do physical goods raise logistical issues that favor mass scale?  Will a future Democrat as President nationalize Amazon because it becomes a natural monopoly like the old ATT?  Perhaps industrial organization is an interesting field?   Many of its leading scholars are doing a lot of consulting these days but it appears that there is much academic research that needs to get done.


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