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NEW A Field Experiment in Undergraduate Economics Teaching READ HERE

Unlike many of my colleagues, I teach summer school.  While UCLA faculty can be paid 1/9th of their salary for teaching summer school, I choose to collect $6,000 in extra salary.  My 9 month salary at UCLA isn't $54,000.   The "profit" (total tuition - 6000 - payment to my teaching assistant) is collected by my Institute of the Environment and this is my way of being a good citizen as I generate some cash for my home unit.

But, self interest does motivate me.   I have finished a first draft of a 250 page textbook called "Lectures on Environmental and Urban Economics".  For the first time, I will use this as my sole textbook for this course.  At the end of the course, I will take the student feedback and I will revise the book.  In late August 2013, I will release this book on Amazon.  My plan is to sell this book for $1 a copy.  So, I'm running two field experiments here. First, I'm testing my UCLA students to see if the material interests them.  Second, I'm aggressively pricing this book to capture market share from existing environmental economics and urban economics texts.  Unlike the typical vanilla textbook,  my book is funky.  It is hard and it forces you to think. The book  applies the logic of the first year graduate program micro sequence at the University of Chicago but solely focuses on environmental and urban economics issues.  My target audeince is smart undergraduates even if these students are not economics majors. I assume that students know some statistics and some mathematics.

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